We recently wrote an article about the 2018 paint colors of the year but I wanted to better understand the process of how a color is selected and what affect it has on sales. I reached out to the Voice of Color, PPG Paints, to learn about how they selected Black Flame as the color of the year as well as ask for any tips they have on selecting paint colors for your home. Dee Schlotter, PPG Paints Senior Color Marketing Manager, was kind enough to answer my questions and provide great insight on the process.
If you're having a hard time trying to choose a color for your current project and need some help with your interior painting color ideas, looking at the coming Color of the Year can be of great help. According to Wikipedia, Pantone, who are best known for their Pantone Matching System, which is a proprietary color space used in many design markets, has been doing this since 2000. It's a great reference for anyone looking for colors.
Every year in December Pantone decides on a Color of the Year, and for 2015, they have chosen "Marsala". I would describe it as a sort of "fuschia" or a red wine with a hint of purple or maroon.